Open Exhibition Stand Designs and Their Benefits Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. However, among the most important is that which revolves around the stand’s layout and the way in passersby will be able to gain access to the booth. Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Years ago, open designs have often been criticized for being tough to manage and for its inadequate wall space, so why have they become highly popular today? Effortless Access
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Perhaps the most understandable reason businesses prefer open exhibition stand designs is the ease of access it provides, making them more striking for attendees. While a stand only has one open side can cause a queue to form, or block some parts of the display form people’s view, open designs may be accessed from all sides.
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That means visitors can just walk through the display and look at the products or displays whenever they want. Of course, some of the most significant challenges to this type of stand design are having enough people in the staff and ensuring they will actually walk from one side of the display to another to address visitors’ needs. Standing Out in the Crowd Another perfect reason open exhibition stand designs are more popular today is that they allow exhibitors to be noticeable in the crowd. Instead of having a stand up against a wall, open exhibitions are placed somewhere at the center of the trade show floor, naturally sparking the curiosity of visitors. Open stand designs are indeed recommended for high-profile companies, or businesses seeking to to make a remarkable impact at a specific show, precisely as they offer a level of prestige. Customized Designs Open exhibitions let companies to unlock a whole range of possibilities in terms of the stand’s actual design. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display. Branding Finally, when they stand out in a crowd through their key open exhibition stand design, companies are able to underscore certain brand values, which they may not be able to do with more conventional designs. to be different. As well, it reaffirms that the brand is open to all. It shows the company’s willingness to go extra mile and tear walls down. Such things may be strengthened by the wise use of graphics and brand messages in the stand design, making sure tha the layout and branding reinforce each for maximum impact.