Italian Design Debuts In The Desert

Between Verona, Venice, Monselice and Torri del Benaco a great event recalls the English playwright and poet. Instruments for Italian design promotion were the Compasso d’oro prize, exhibitions like the Triennale and the new Salone del Mobile in Milan and the big objects-manifests like Italian ocean liner laying up for United States. When the industry was open for the new design culture of the young designers, the wind was taken out of there sails. In the context of Corporate Identity Programmes the names of Designers and companies became more important. And really thanks to Haworth, we are growing a lot in the contract market, because today it is easier to sell design products for contract – for hospitality and for offices – more than for residential. The original design and many current models are made from aluminium with Bakelite handles.

Professionals with experience and aesthetic sensibility are focused on the …