The IDB Holding aims to identify and create synergies in terms of size and strategy in order to effectively and efficiently compete at the international level. As Jonathan Martin, International Directory of Company Histories once said: A preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster.
Among the designers that have helped the brand make its mark are Ludovico (Vico) Magistretti, who produced the popular Maui” chair, Philippe Starck who designed the first chair for Kartell, Dr. Glob,” Alberto Meda , who made the Honeycomb” chair, Antonio Citterio, who made the Mobil” chest of drawers, and other noted designers such as Patricia Urquiola and Ferruccio Laviani.
Professionals with experience and aesthetic sensibility are focused on the development of 3D prototypes of both externals and interiors; a path that ends up with the definition of master prototypes, ready for further industrialization. In 1950’s also the new modern furniture companies obtained extraordinary findings, particularly stackable kitchens industry and home appliances industries. Vespa Piaggio was another revolutionary novelty in automovil design field; it was designed by Corradino d’Ascanio and constructed for the first time in 1945 by Enrico Piaggio.
The new phenomenon emerged thanks to vanguard designers (Branzi, Deganello, De Lucchi, Sottsass) and above all thanks to Alchimia group (founded in 1976 by Alessandro Guerriero) and Memphis group producing unusual objects which didn’t belong to any tendency.
This last mentioned Italian industry became in a few time the second world-wide exporter after United States, with objects created by Alberto Rosselli, Marco Zanuso, Achille Castiglioni , Piergiacomo Castiglioni and Gino Valle (he cooperated for a long time with Rex-Zanussi company).