Between Verona, Venice, Monselice and Torri del Benaco a great event recalls the English playwright and poet. Instruments for Italian design promotion were the Compasso d’oro prize, exhibitions like the Triennale and the new Salone del Mobile in Milan and the big objects-manifests like Italian ocean liner laying up for United States. When the industry was open for the new design culture of the young designers, the wind was taken out of there sails. In the context of Corporate Identity Programmes the names of Designers and companies became more important. And really thanks to Haworth, we are growing a lot in the contract market, because today it is easier to sell design products for contract – for hospitality and for offices – more than for residential. The original design and many current models are made from aluminium with Bakelite handles.
Professionals with experience and aesthetic sensibility are focused on the development of 3D prototypes of both externals and interiors; a path that ends up with the definition of master prototypes, ready for further industrialization. In 1950’s also the new modern furniture companies obtained extraordinary findings, particularly stackable kitchens industry and home appliances industries. Vespa Piaggio was another revolutionary novelty in automovil design field; it was designed by Corradino d’Ascanio and constructed for the first time in 1945 by Enrico Piaggio.
In the meantime we are already working on some new furniture for next year’s Salone del Mobile, which includes: a new store design concept for a sunglasses retailer; a collection of electronic devices and accessories for the young Italian brand Tribe and some 3D-printed jewelry for Maison 203 The opportunity to work on different scales is the thing that we like the most, and gives us energy and curiosity.
The designer believes that consolidating Cappellini with other brands like Cassina and Alias from the Poltrona Frau group under Haworth’s ownership has given them all an advantage internationally. Other challenges come from the fact that the industry has changed so much within the last 50 years, says Bestetti, dictated by what technology allows design companies to do. Also I think that today for a design-oriented company the most important thing is to be contemporary, and to be contemporary means to work and to invest always in design and innovation. Olivetti is an Italian manufacturer of typewriters, computers, tablets, smartphones, printers and other business products such as calculators and fax machines.
Mi interessa scovare luoghi, locali e oggetti che siano poco ordinari, così come designer emergenti, a cui dare voce grazie ad ITALIANBARK… partendo da Venezia , la città che mi è più vicina e della quale mi piace dare sempre punti di vista originali.