The head of Living Divani saw her parents, who founded the Italian furnishings company in the late 60s, take a chance on a young designer named Pierro Lissoni 30 years ago. Women in Italian Design was on view at the Triennale Design Museum The exhibition catalog is available through the Triennale Book Shop. Giulio Cappellini: No, but maybe when we established the Poltrona Frau group there was a moment of confusion between the three brands. When styles were developed in the 1920s (like the ones of the Bauhaus), design in Italy became famous at the end of the 40s.
A better exchange rate, though, means Italian design will soon arrive in the Southwest, where it works quite nicely. The accessible, egalitarian design resulted in a huge cross section of Italian society driving a Fiat 500. Is the long experience that makes it possible to make designers and artists’ ideas concrete.
Italy knew an intense industrial design development during the first world war, from 1910 to 1920 which were decisive years mainly for car, plane and general mechanical industry. Considered to be one of Italy’s most important architects, Giò Ponti is a name that is still recognised and revered in the world of design. Italian Design Brands is a strategic opportunity to project your business into the future, making it grow, joining a group that is strong, large and able to create and seize upon the opportunities of a global market. The technical department is to support the designers starting from the early stages. From Italian radical design to a home near you, this was the original beanbag chair.
By opening the exhibition with a weaving installation, the curators have created a visual representation of the complex position women have occupied in Italian design—the tension between craft and design, the individual and collaborative creation. It is surprising that in the mid-1970s a second wave of Radical Design arose which saw the creation of the groups Alchimia (founded 1976) and Memphis (founded 1981). It is a key example of how 1960s design experimentation came out of innovation in plastics technology. Giulio Cappellini: Italian design worldwide is very well known, but sometimes it works too much on lifestyle. Although they are not producing furniture anymore, it had a big impact on furniture design of the 1990s and 2000s. I think we have to move back to the origins of Italian design in the 50s and 60s – doing beautiful and useful objects.
We have some products that were designed by Morrison or other designers 20 years ago that were at the beginning maybe too avant-garde, but we sell more now than in the past. An ideal mix of skills in which established professionals and young designers coexist coming from the most important Italian and international design schools. In addition to the bodywork, the design included handlebar-mounted controls, forced air cooling, wheels of small diameter, and a tall central section that had to be straddled. Vespa and Lambretta are two important pieces of Italian history and they keep at be a people heart’s piece. Following plenty of requests and two years of design development later, the small brand launched in order to produce and sell the handcrafted products and simultaneously form a platform for promoting Italian craftsmanship.